About Us

Welcome! Feature Importance is part of Machine Learning Labs located in Sydney, Australia.

The impetus for Feature Importance came from a product question without a good answer:

"How much revenue is feature [X] delivering?"

A similar question to the above is extremely common within revenue generating companies, and until now, there hasn't been a good answer.

Using statistical and machine learning approaches, we have now been able to solve and scale the scientific approach to feature revenue contribution.